Fin Fun Newsroom

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Fin Fun
3018 North Holmes Ave.
Idaho Falls, ID 83401, USA

Call Us (Corporate Number):
(208) 881-0442

Monday-Friday 7am-5pm (Pacific)

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Press Releases

Sethaaron henderson



May 28th, 2019 - Idaho Falls, ID… Fin Fun, the worldwide leader in swimmable mermaid tails and mermaid-inspired apparel and accessories for Girls and Women, today announced the debut of its first beach and resort wear line by new Lead Designer Seth Aaron Henderson, two-time winner of the Emmy-winning reality TV show “Project Runway,”

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Sethaaron henderson

Fin Fun Names “Project Runway” Winner Seth Aaron Henderson Design Lead

Leading Maker of Mermaid Lifestyle Products Intensifies Its Fashion Focus

March 19th, 2019 - Idaho Falls, ID… Blue Spring Partners, owner of the #1 worldwide mermaid tail brand Fin Fun, announced today that Seth Aaron Henderson, two-time winner of the Emmy-winning reality TV show “Project Runway,” has joined the company as Lead Designer. Seth Aaron will debut his first Fin Fun collection, a line of beach and resort wear for girls and women, in early 2020 at select retail stores nationwide as well as on

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Angry Birds

Fin Fun and Rovio Enter Licensing Agreement

May 24, 2018 - Idaho Falls, Idaho and Espoo, Finland… Fin Fun and Rovio Entertainment have announced a licensing agreement for Fin Fun to develop plush hooded blankets based on the globally popular Angry Birds brand. The new agreement makes Fin Fun the licensee under its Wild Things Blankets brand of animal blankets.

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Tail of the Month

Ahoy! Fin Fun Overflows with Mermaid Treasures & Exotic Animals

NEW YORK, NY, February 16, 2018 - Fin Fun, leader in the mermaid lifestyle category, introduces a bevy of new Limited Edition tail styles for mermaids who want to dazzle on land and under the sea at American International Toy Fair (Booth #1155). Also new are Wild Things animal blanket styles that allow kids to transform into their favorite creature of the wild in a soft and cozy blanket.

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Tail of the Month

Fin Fun’s Swimmable Mermaid Tail Nominated as a Top Toy at German Toy Fair

IDAHO FALLS, ID, February 2, 2018 - Known worldwide as the pioneer of the mermaid tail industry, Fin Fun continues to receive recognition in the global toy market. The company recently received a nomination for the coveted ToyAward in the Teenager & Adults category at Spielwarenmesse, the leading international trade fair located in Nuremberg, Germany. Fin Fun’s best-selling Watercolor Waves Limited Edition Mermaid Tail & Monofin Set placed in the top 12 out of 643 submitted toy products.

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Tail of the Month

Fin Fun Introduces Custom Tail Creator: A Mermaid Tail With a Girl’s One-of-a-Kind Design Is Perfect For Holiday Gift Giving

IDAHO FALLS, ID, November 7, 2017 - For gift givers looking for a truly unique holiday gift, Fin Fun continues to revolutionize the mermaid world with its latest product innovation: the Custom Tail Creator. Mermaid dreamers now have the ability to create their own designs and have them produced as real-life swimmable mermaid tails that they can wear proudly. An easy 3-step process allows gift givers and mermaids alike to choose a size, download its corresponding design template to be colored, then upload the finished artwork to Fin Fun’s site and place the order. Consumers can expect to receive their one-of-a-kind mermaid tail in 2-3 weeks by mail. For holiday delivery, orders must be received by December 6th.

Each custom tail features Fin Fun’s patent-pending reinforced tail tips, and is designed to be worn with Fin Fun’s patented monofin, which is sold separately.

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Tail of the Month

Fin Fun Launches "Tail of the Month" with a Triple Release

IDAHO FALLS, ID, June 13, 2017 - Good news for glamour-loving mermaids looking to expand their wardrobe – Fin Fun introduces its new “Tail of the Month” program beginning this June, with a promise to deliver an exciting new mermaid tail design every month from now on. Fin Fun kicks off its “Tail of the Month” celebration with the debut of three new Limited Edition Collection designs in June, Bahama Blush, Razzle Dazzle and Lunar Tide.

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Mermaid Classes Go Mainstream Across the Nation

IDAHO FALLS, ID, May 09, 2017 - Don’t be surprised to see mermaids swimming in the local community pool this summer. Mermaids and mermen - the mythical sea creatures of literature and animated fame - are swimming their way into mainstream culture, in everything from swimmable mermaid tails, mermaid themed t-shirts, and mermaid parties - Kim Kardashian even threw one for her daughter North - to mermaid toast and frappuccinos. Now, mermaid swim classes are gaining in popularity as a fantasy-filled new way to have summer fun. From summer camps to public pools to hotels and resorts, these creative aquatic classes show kids and grownups the right way to swim like a mermaid while providing entertainment.

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Idaho Falls Business Honored as May "Small Business of the Month"

IDAHO FALLS, ID, May 2, 2017 - U.S. Senator Jim Risch (R-ID), chairman of the Senate Committee on Small Business and Entrepreneurship, has named Fin Fun Mermaid in Idaho Falls, Idaho as the Small Business of the Month for May 2017. Fin Fun will be recognized in the Congressional Record of the U.S. Senate.

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Idaho Falls Mermaid Tail Business Owners Named 2017 SBA Idaho Small Business Persons of the Year

BOISE, ID, March 29th, 2017 - Fin Fun, maker of Cuddle Tails plush mermaid blankets, introduces their new Wild Things animal-themed blanket line, including Snowcap Polar Bear and Thrasher Shark. The new line offers a full range of youth blankets kids will come alive in. Girls and boys will literally go wild for the colorful, cozy blankets that feature hooded wraps and wearable designs, perfect for dress up, snuggling, and sleepovers.

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Wild Things Blankets

Fin Fun Launches Wild Things Wearable Animal Blankets

IDAHO FALLS, ID, February 17th, 2017 - The U.S. Small Business Administration (SBA) 2017 Idaho Small Business Persons of the Year are Eric Browning, CEO and Steve Browning, chief financial officer of Fin Fun in Idaho Falls, Idaho. Founded in 2010, Fin Fun creates swimmable mermaid tails and swim accessories for children and adults.

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Groovy Goby Mermaid Tail

Fin Fun Introduces Groovy Goby Limited Edition Mermaid Tail at Toy Fair 2017

IDAHO FALLS, ID, February 17th, 2017 - Just in time for the annual New York Toy Fair, Fin Fun, the leader in mermaid lifestyle consumer products and maker of swimmable mermaid tails, introduces the Groovy Goby tail, its newest Limited Edition style. Fin Fun’s Limited Edition Mermaid Tails Collection feature exclusive premium quality fabric with brilliant 3D designs covered in a shimmery fish-scale texture for a realistic appearance. The poly-spandex material hugs the body and is comfortable to wear, yet resistant to the effects of the sun and pool materials. The Groovy Goby Limited Edition tail has the look of a real Mandarin Goby fish (a bright royal blue with a yellow and orange ombre pattern). This is the first in a series of exciting new Limited Edition designs coming for the Spring and Summer 2017.

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Fin Fun Announces Partnership with Global Organization Girl Up to Celebrate International Day of the Girl

IDAHO FALLS, ID, October 11,2016 - In celebration of International Day of the Girl, leading Mermaid lifestyle company Fin Fun announced today that it will sponsor the international organization Girl Up, a nonprofit 501(c)(3). In partnership with the United Nations Foundation, the Girl Up global initiative promotes the comprehensive advancement of adolescent girls in developing countrie and the empowerment of girls everywhere. The organization's "by girls for girls" movement is led by a community of girl advocates who transform each other and the world through their united efforts.

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Fin Fun Joins Inc. 500 List of America's Fastest-Growing Private Companies

IDAHO FALLS, ID, August 23,2016 - Inc. magazine today ranked Fin Fun, maker of swimmable mermaid tails and blankets, No. 119 on its 35th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. In Idaho, its home state, Fin Fun earned the #1 spot across all award categories. The list represents a unique look at hte most successful companies within the American economy's most dynamic segment - its independent small businesses.

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About Fin Fun

Based in Idaho Falls, Idaho, Fin Fun was among the first to originate the swimmable spandex mermaid tail and monofin. The family-owned and operated company, founded in 2010, produces swimmable mermaid tails, patented monofins, mermaid-themed clothing and accessories, as well as its new line of Cuddle Tails plush blankets. In 2016, Fin Fun joined the Inc. 500 list of America's fastest-growing private companies at #119. A celebrity favorite, Fin Fun sells its products primarily online in over 180 countries around the globe, as well as in select retail outlets.