Coupons and Promotions

Save 15% or More Site Wide!

Expires December 14 at 11:59 MT

Save 15% or more on all in-stock items. Excludes Retro and Custom Mermaid Tails.

Save 35% on Select Limited Edition Tails!

We’re almost out of these great designs so get them now while you still can.

Save up to 50% on Sparkle Mermaid Tails!

Expires December 19 at 11:59 pm MT

Save up to 50% on our most affordable mermaid tail!

Save with Bundles

Buy one of our preconfigured bundles and save!

Get a Free Backpack with any Mermaiden Tail Set Purchase

Expires December 31 at 11:59 pm MT

Buy any Mermaiden tail and monofin set and get a Fin Fun backpack valued at $19.95 for Free! Excludes bundles.

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Wild Things Blankets – Now only $14.95!

Expires December 31 at 11:59 pm MT

As the season begins to shift to colder weather, take advantage of this limited-time offer to get one or more of our Wild Things blankets for just $14.95.

Save $10 on Snorkimals!

Expires December 31 at 11:59 pm MT

Take advantage of introductory savings on our new Shark Snorkimals!

Save on Leggings

Expires December 31 at 11:59 pm MT

For a limited time, save on our mermaid leggings. Great for land mermaids! Starting at just $14.95!

Save up to 80% on Clearance Items

Save up to 80% of clearance items. Hurry! Supplies are limited.

Free Aurora Mermaid Doll on $100+ Purchase

Expires December 31 at 11:59 pm MT

Copy code FREEDOLL100 and click Apply Discount Code in cart to get a free Aurora Mermaid Doll wearing one of our own mermaid tails when you place a $100 or more order. A $24.95 value!

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$9.95 Mermaiden Aurora Dolls

Expires December 31 at 11:59 pm MT

Save 60% on our exclusive Aurora mermaid dolls.

Free Shipping on ALL Orders $25+

No Expiration!

Get free shipping, anywhere in the Continental USA, on any order of $25 or more (after all discounts and coupons have been applied).